How to Add Your Restaurant to Instagram: Page, Location, Bio and Tags

Set up the restaurant’s business account, add a working contact route and check the address guests will see. Test location tagging separately: a profile address and an entry in the location picker are different parts of the experience.

Create or choose the restaurant’s account

Use a restaurant-controlled email address and a username guests can recognize from your sign or website. If an account already represents the venue, recover access and check its details before creating a duplicate.

Use a separate account from your personal profile if you want to keep personal posts private. Meta states that switching a private account to professional makes it public and accepts pending follow requests.

Switch to a business account

1. Open the profile menu and go to Settings and activity. Under For professionals, choose Account type and tools.
2. Select Switch to professional account, choose the category that describes the restaurant and continue.
3. Choose Business when asked for the account type. Add the contact details you want guests to use.

These steps follow Meta’s setup guide checked on September 28, 2026. Connecting a Facebook Page is optional during setup. If you connect one, select the Page for this restaurant and check that you have access to manage it.

Meta: set up a professional Instagram account

Check the contact details guests can see

Review the public business information in Edit profile. Add the restaurant’s contact information and use Profile display to control what appears. Give guests a phone number or email someone actually monitors.

Check the street, building number and city carefully wherever an address is displayed. Open the profile from another account and test the available contact buttons. If a directions link appears, follow it and confirm that it points to the right entrance.

Write a bio that helps someone plan a visit

Name the food and neighborhood, then give a useful next step. For example, a fictional neighborhood restaurant might use: “Neapolitan pizza in Greenpoint. Dinner Tuesday through Sunday. Menu and reservations ↓”. Replace every detail with your actual offer and opening pattern.

Add a clearly labeled link to the menu, booking page or ordering page you want guests to use. Open it on a phone while signed out. Check current prices, opening hours and whether the guest can complete the intended task.

Test the location tag separately

While preparing a post, search the location picker for the restaurant’s name. Inspect the available entries before choosing one, especially if there are venues with similar names or several branches. An @mention identifies your account; a location tag identifies a place.

If the correct place is missing, review the venue’s name and address on any connected Facebook Page as well as the Instagram profile. Keep those details accurate, but do not assume an edit will create a taggable location or make it appear within a day. Report a missing or incorrect entry through the help options available in your app. Guests can still mention the restaurant’s account while the location issue remains unresolved.

Prepare the first food photos

Start with dishes currently available to order. Include a clear view of the food, a useful detail about it and a way to find the current offer. Photograph the entrance or dining room yourself if that helps guests recognize the venue.

For edited dish photos in RestoPhoto, choose Insta Post for the 4:5 preset or Insta Story for 9:16 before generation. Review the export against the original dish, then check Instagram’s crop preview. Keep important details away from areas covered by interface controls.

Check mentions and the complete guest journey

Review the account’s tag and mention settings so they match how you want guests to interact. Ask before reusing a guest’s photograph and agree on credit. A tag alone does not explain every use the photographer intended.

Before announcing the profile, open it from another account and follow the path a guest would take: recognize the venue, find the menu, contact the restaurant and check where it is. Correct dead links and outdated information before spending time on a posting schedule.